More bad news for the Guardian: Print edition sees double digit sales decline

H/T Gerald

Despite the Guardian’s extremely healthy web traffic, the institution’s overall business decline continues – in spite of job cuts, “voluntary” early retirements and other such cost cutting measures implemented recently.

On Aug. 10, we commented about the latest official report on the Guardian Media Group’s (GMG) financial performance for the year ending April 1, 2012, and noted that GMG recorded a loss before taxation of a staggering £75.6m.

Additionally, more bad news for the Guardian was published on Aug. 22 by the Press Gazette, in a report on sales figures for major UK dailies for the year ending July 1, 2012.

Press Gazette’s Dominic Ponsford noted that the “Guardian was the worst performing title on paid-for sales, which dropped 15.9 per cent to 209,354.

More broadly, journalist Nicky Woolf, at the end of an extensive report on the Guardian’s financial woes for the magazine GQ, titled ‘Could the newspaper that broke the hacking scandal be the next to close?’, included, near the end of the piece, a very interesting response to a question he asked to Guardian editor Alan Rusbridger:

“Can the Guardian make the changes it needs to fight on?”, asked Woolf.

Rusbridger replied: “The scariest bit is that nobody really knows the answers.”

While it remains the mission of this blog to name and shame the Guardian as a purveyor of antisemitism, which is egregiously at odds with its claim to possess a “liberal” orientation, we’d also be quite happy if the institution is ultimately forced to take a “non-voluntary” ‘early retirement’.

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