The IDF routinely drops leaflets, sends recorded messages and places calls and text messages (and often sends ‘knock on the door’ warning shots) in advance of attacks in Gaza, warning civilians to distance themselves from Hamas weapons and operatives – and to take refuge in designated safe areas – as part of efforts to minimize civilian harm.  (The IDF also often delays or calls off attacks if civilians don’t heed such warnings.)
Hamas on the other hand has admitted to using Palestinians as human shields to prevent Israeli attacks on rocket launchers and terror tunnels (often hidden beneath civilian structures, such as homes and even mosques), often telling their civilian population to stay in their homes prior to an attack.  Such Hamas tactics represent a tacit acknowledgement that the IDF goes to extraordinary lengths to avoid harming civilians, and can be expected to proceed with much greater caution when engaging in an attack on Hamas terrorists if civilians are in the vicinity.  
Also, as Jeffrey Goldberg noted: Dead Palestinians also represent a crucial propaganda victory “for the nihilists of Hamas”.
In stark contrast to Hamas’s cruel indifference to the suffering of their own population, it’s unclear if any army in the world goes to such lengths to avoid civilian casualties as the IDF.
No matter. Much of the media – and other ‘commentators‘ – have been on a crusade to obfuscate this clear moral divide.
To boot, a ‘First Dog on the Moon cartoon which appeared in the Guardian on July 21st:
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dog on the moon
 

  • As we’ve noted, contrary to the suggestion in the frames, Palestinians called by the IDF are informed of designated safe zones where they should flee. 
  • Contrary to what the text in the cartoon implies, the homes in question are targeted because they’re used by Hamas to store weapons (such as rockets) or other instruments of war. Indeed, reading the cartoon, you’d be forgiven for believing that the IDF launches missiles at civilian homes for no particular reason.
  • Finally, note the second to the final frame, which really says it all: Israeli warnings to civilians are summed up as a threat that the IDF will kill Palestinian children if they (presumably Hamas fighters) choose “to fight back”.

The cartoon is a lie, graphic agitprop which represents yet another example of the foreign media running interference for the reactionary, antisemitic extremist group currently waging a war of their own choosing against the Jewish State.