London Times rejects anti-Hamas advert for fear it could upset their readers

A full-page advert was recently published by Elie Wiesel (and purchased by Rabbi Shmuley Boteach through his organization, This World: The Values Network) titled “Jews rejected child sacrifice 3,500 years ago. Now it’s Hamas’s turn”.  The ad condemns the Islamist group for using children as human shields, and invokes the Sacrifice of Isaac to frame the war between Israel and Hamas.
Here’s part of the ad:
ad
(click here to see the full ad)
The ad will reportedly appear in The Washington Post, The New York Times, The Wall Street Journal, The Chicago Tribune, The Los Angeles Times, The Miami Herald, but NOT in the London Times (aka, The Times).
A representative of The Times said: “In brief, [The Times] [feels] that the opinion being expressed is too strong and too forcefully made and will cause concern amongst a significant number of Times readers.”
Interestingly, The Sunday Times (sister publication of The Times) didn’t seem so concerned with the feelings of their readers when they published a cartoon Holocaust Memorial Day in 2013, depicting the bloody trowel wielding Israeli Prime Minister torturing innocent souls.
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Though The Sunday Times later apologized for the cartoon following heavy criticism, it was not retracted.
Additionally, The Sunday Times evidently saw nothing wrong with this advert by Save the Children that they published on July 25th, which all but accuses Israel of intentionally killing Palestinian children:

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The Sunday Times, Save the Children advert, July 25th, 2014

Finally, in their apology for the Scarfe cartoon, Sunday Times editors expressed concern that the cartoon offended many Jews, which begs the question concerning the decision to reject the Elie Wiesel advert:
Who were Times editors concerned would be offended? Hamas?
 

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