BBC Monitoring digs up the dirt with cleaners non-story

In the financial year 2013-14, BBC Monitoring ceased to enjoy funding from sources such as the UK government’s Foreign & Commonwealth Office and Ministry of Defence and since then it has been funded by the licence fee payer. Members of the British public therefore clearly have an interest in knowing how that department uses their money.

Stating that “our unique capabilities are highly valued”, BBC Monitoring claims to “deliver the news you need, when you need it” to subscribers and to provide “deep local insight” and “hard to reach information that is often undetected”. The department also provides material for BBC programmes and content for the BBC News website.

One example of such content appeared in the website’s ‘News From Elsewhere’ section on February 8th under the headline “Anger as Israel company ‘prices staff by ethnicity’” and with an illustrative photograph which obviously has no connection to the article’s subject matter but indicates that BBC Monitoring’s “deep local insight” does not include the knowledge that Israelis do not have brass letter boxes.BBC monitoring cleaner story

The “hard to reach information” which forms the basis of that article was sourced from two English language Israeli media organisations and no particularly “unique capabilities” are required to access their sites online. Additional links to a Hebrew language news website and the Facebook account of the Israeli journalist/blogger Tal Schneider who first promoted the story are provided.

The article relates to a flyer ‘collected’ by an acquaintance of Schneider which advertises cleaning services. In spite of BBC Monitoring’s use of the word “company” in its headline and its opening paragraph, as Ha’aretz pointed out: “the leaflet indicated no company name but only gave the phone number for someone called Irena”.

BBC audiences are told that:

“A flyer for a cleaning company in Tel Aviv has sparked anger and soul-searching after pricing its staff on the basis of their ethnicity, it seems.

Israeli journalist and political blogger Tal Schneider posted a photograph of the leaflet to her Facebook account with the statement “Blatant racism permeates Israel, pricing workers by race”…”

As distasteful as it may be, one flyer from an unknown source obviously does not support the hyperbolic sweeping allegation that “blatant racism permeates Israel”. Nevertheless, BBC Monitoring used licence fee funding to compile and promote this non-story – which actually provides more “deep local insight” into the BBC practice of swooping on any opportunity to promote a story of this genre than anything else. 

More from Hadar Sela

BBC ‘In Pictures’ on prisoner release: no mention of crimes

Among the extensive coverage of last week’s release of 26 convicted terrorists...
Read More